Influencer Marketing for Entertainers, Agencies, and Advertisers

Influencer marketing has changed the media landscape. While influencer marketing offers great rewards, it also presents great risks, as evidenced by high profile mishaps like the Fyre Festival fiasco. As this practice has become increasingly prevalent in the advertising ecosystem, the way consumers and even regulators view and engage with influencer content is constantly evolving.

This program will cover the rapidly shifting legal landscape surrounding influencer marketing, with a specific focus on considerations for artists, entertainers, and their agencies, and will include an overview of the Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials and its current application to social media marketing.

Learning Objectives:

1. Examine lessons learned from the Fyre Festival and learn how to keep your clients from becoming the next cautionary tale
2. Provide best practices for influencer marketing, especially with respect to disclosures, training, monitoring, and influencer agreements
3. Highlight new trends in influencer marketing, from digital/AI Influencers, bots and fake followers, "Sponcon" and the rise of child influencers