Hot Topics in Advertising Law

This program, presented by Jeffrey Greenbaum, will cover key developments over the last year in the laws governing advertising and marketing. Focusing primarily on guidance from and enforcement by the Federal Trade, topics to be discussed include the use of endorsers and influencers, dark patterns, online disclosures, environmental marketing, U.S.-origin claims, the FTC's focus on emerging technology, and other issues. 

This program provides needed, up-to-date guidance to both in-house lawyers as well as outside lawyers who advise clients on advertising and marketing practices.

Learning Objectives:

1. Review key FTC enforcement priorities

2.  Identify important issues for online and social media marketing

3.  Advise clients on key strategies to avoid greenwashing