Hot Topics in Environmental Marketing

Responding to widespread concern about climate change, marketers developing more earth-friendly products are heavily promoting the environmental benefits of their products. Not surprisingly, regulators, self-regulatory bodies, and lawmakers have taken notice - and green marketing is getting a lot of attention.

This program, presented by Jeffrey Greenbaum, will provide a timely update on the laws and self-regulatory standards governing environmental marketing and will discuss key, recent regulatory enforcement and litigation that marketers should be aware of.

Learning Objectives:

1. Review the laws and self-regulatory standards governing environmental marketing

2. Discuss recent, key regulatory investigations and cases that provide key guidance

3. Identify the key emerging hot topics in environmental marketing to look out for