Savvy lawyers and law firms understand the value of public relations (PR) to attract and retain clients. Public relations and marketing have progressed from taboo topics to grudgingly accepted practices to tools that no lawyer can afford to ignore.
 
This comprehensive program will help lawyers harness the power of public relations for business success. From setting goals to using meaningful metrics to measure success, each session offers a deep dive into one specific topic that lawyers can implement quickly. The individual tactics discussed in each session become even stronger and more effective when implemented in concert.
 
The following Lawline modules will guide you through strategies and tactics designed to advance your communications efforts. Attendees can progress through the series at their own pace and in accordance with their own needs and interests.