Talk the Talk: The Language of Journalists

During this program, lawyers will learn the ins and outs of media terminology so they can speak journalists' language. Participants will become familiar with media terms and learn how to start a conversation with a reporter to determine a mutual definition of the terminology. For example, people often use the phrase, "off the record," but what does this mean to the reporter? That matters most. It is critical for lawyers to be familiar with media terms - such as "on the record," "off the record," "for attribution," and "embargo - before speaking with journalists. We will also demonstrate how lawyers can communicate with media professionals to define the terms of any interaction, as well as provide performance tips to help lawyers control their message.