Sweepstakes, Contests and Promotions Law in the Age of Social Media

Sweepstakes, contests, and promotions are governed by myriad complex laws, rules, and regulations. This program will discuss the requirements and structure for conducting a legally compliant sweepstakes, contest, or promotion, with a focus on sweepstakes and contests conducted on various social media platforms. It will discuss an overview of some of the most common and unique legal issues raised by social media promotions, as well as practical pointers and best practices for mitigating risk.

This program, presented by Terese Arenth, will benefit attorneys with clients that conduct (or want to conduct) social media promotions, as well as the marketers who are responsible for the creation and structure of such promotions.

Learning Objectives:

1. Examine the requirements for structuring a legally compliant sweepstakes or contest

2. Provide practical pointers for conducting a social media promotion

3. Identify the potential legal issues and pitfalls raised by social media promotions

4. Discuss best practices to mitigate legal risk in conducting a social media promotion