Stop Wasting 80% Of Your Google Spend: Smart Lawyers DON'T Use Smart Campaigns To Make Ethical Google Ads

Unveil the secrets of efficient and ethical online advertising with Jeff Lantz, CEO of Esquire Interactive, and Desire'e Martinelli, Director of Marketing & Analytics. This program delves into the nuances of Google Ads, understanding their allure, limitations, and potential pitfalls for the legal profession. Learn how to shift from the deceptive simplicity of Smart Campaigns to more controlled and ethically sound manual campaigns, optimizing your ad spend and ensuring compliance with professional standards. This program provides insights, case studies, and tools to ensure you craft ads that resonate with your target audience without compromising on ethics or overspending.

This program will empower legal professionals to make the most of their Google Ads budget while adhering to the highest ethical standards.

Learning Objectives:

1. Grasp the foundational aspects of Google Ads, their significance for law firms, and common misconceptions
2. Recognize and avoid potential ethical violations in online advertising, ensuring honesty and transparency in all ads
3. Develop a clear understanding of your target audience, craft transparent ad copy, and ensure ads abide by professional conduct rules
4. Identify the importance of regular performance reviews, data-driven strategy adjustments, and alignment with ethical standards
5. Analyze actual scenarios of law firms navigating the digital advertising landscape, both successfully and otherwise