Representing LatinX Clientele in IP Matters

This course, presented by Tannia Ospina and Matthew Asbell, is designed to help legal professionals understand and effectively represent LatinX clients in intellectual property (IP) cases. It begins with an exploration of the LatinX community's heritage, common legal pain points, and reasons for focusing on LatinX representation. Participants will learn strategies for empathetic and culturally informed client interactions, including overcoming language barriers, funding concerns, and cultural nuances around intellectual property.

The course also addresses the broader cultural and legal contexts specific to LatinX IP issues, such as language nuances and cultural considerations in relation to each different form of intellectual property. The session wraps up with practical business development tips to connect with LatinX clients, build trust, and create a competitive advantage in this underrepresented market.

Learning Objectives: 

1. Identify the unique heritage and characteristics of the LatinX community that influence legal and intellectual property needs, understanding why tailored representation is essential for this group
2. Recognize common legal challenges and barriers faced by LatinX clients in intellectual property matters, including trust-building, language preferences, and access to funding
3. Apply culturally informed communication and representation strategies that demonstrate empathy, address language needs, and avoid false assumptions on both sides of the attorney-client relationship
4. Use cultural competencies to persuade adjudicators
5. Develop business development skills to attract and retain LatinX clientele by building trust and providing added value, connecting authentically, advising, setting expectations and addressing misperceptions about IP, and benefitting from your successes through the strong referral network of the LatinX community