Relationships to Reels: Building Your Personal Brand

Most lawyers know that their reputation is important and that it is helpful when finding clients or advancing their careers. Yet, most lawyers complain/fear recommended tasks such as public speaking, writing articles, and attending networking events. Join intellectual property attorney and author, Nick Guinn, as he discusses the challenges that lawyers face when it comes to building a reputation, identifying enjoyable tasks for each lawyer, and building an action plan that will make a difference.

This program will benefit any attorney interested in their brand and professional reputation, with examples geared toward those looking to start or grow their practice.

Learning Objectives:

1. Explore motivations for building and nurturing relationships and a legal personal brand

2. Discuss the marketing sales cycle for attorneys

3. Identify tasks that can be used and implemented into an action plan for nurturing relationships and building a personal brand in the legal field

4. Review ethical considerations related to lawyer advertising and promotion

5. Explore a multi-year case study of how one lawyer grew his law practice from a first-year associate to a shareholder with a successful IP practice