No Good Idea Goes Unpunished: IP Protection in the World of Retail (Update)

The retail world has changed significantly since the dawn of the internet age. Join attorney Amy B. Goldsmith as she examines how to use traditional intellectual property (patents, copyrights, trademarks, trade dress and trade secrets) to protect a retailer's branding, ideas, and goods, both online and off.  

Once protection is in place, Ms. Goldsmith will review what enforcement strategies work in the brick and mortar world to protect the physical appearance of a building and in the online world to protect the physical appearance of a website.