Marketing 102: How to Easily and Ethically Create Digital Content for Your Law Practice and Ethically Attract Your Ideal Client

Join Lauren Ellerman, Frith & Ellerman Law Firm, P.C., for an engaging session on the ethics and practical strategies of digital marketing tailored for legal professionals. Building upon the foundational elements of Digital Marketing 101: How to Easily, and Ethically, Attract Clients You Want in the Digital Age, this course delves into the ethical considerations surrounding digital marketing practices and provides actionable insights on how to attract your ideal clients ethically. Explore the nuances of earned, owned, and paid digital media, and learn how to navigate ethical guidelines while effectively promoting your legal services online.

Learning Objectives:

1. Identify the ethical considerations and guidelines governing digital marketing practices for lawyers
2. Break down practical strategies for attracting ideal clients ethically through digital marketing channels
3. Analyze the distinctions between earned, owned, and paid digital media and their respective implications for ethical marketing
4. Align digital marketing efforts with persona targeting, professional tone, and client journey mapping to maximize effectiveness and adherence to ethical standards