Make Your Mark: Building a Brand in the Age of AI

With artificial intelligence ("AI") reaching nearly every aspect of technology and commerce, businesses are facing new hurdles to securing, building, and protecting their brand identity. Today, AI-generated content is being used in everything from creating and executing marketing campaigns to building and designing websites.  AI has not only changed the branding and marketing landscape but also how businesses manage their intellectual property rights.

This course will discuss how AI has affected brand building and management, and how businesses should consider the implications of AI in their short-term and long-term intellectual property related business goals. Discussions will benefit practitioners, in-house counsel, and business owners at every stage of brand development.

Learning Objectives: 

1. Identify what makes a "good" trademark
2. Review how AI has affected brand development and broader intellectual property rights
3. Discuss recent developments surrounding the use of AI-generated content and learn best practices to mitigate infringement risks and ownership issues