Hot Topics in Advertising Law: Making and Defending Green and Sustainability Claims

Dive into the dynamic landscape of advertising law with Sheila Millar, a seasoned expert leading Keller & Heckman's consumer protection regulatory practices. In this engaging CLE course, Ms. Millar will guide attendees through a comprehensive examination of applicable laws governing green and sustainability claims, highlighting potential conflicts and contradictions within the regulatory frameworks. Gain valuable insights into the substantiation requirements crucial for supporting and defending such claims, while evaluating their business impacts. Ms. Millar will also discuss strategic risk management approaches, drawing from her extensive experience in public policy, regulatory matters, and expertise in advertising, promotions, sustainability, environmental claims, connected products, privacy, cybersecurity, and product safety.

Learning Objectives:

1. Discuss applicable laws affecting green and sustainability claims

2. Identify conflicts and contradictions 

3. Review substantiation requirements 

4. Evaluate business impacts 

5. Examine risk management strategies