Digital Marketing 101: How to Easily, and Ethically, Attract Clients You Want in the Digital Age

Dive into the essentials of digital marketing with Lauren Ellerman from Frith & Ellerman Law Firm, P.C. This program serves as an introductory guide for legal professionals keen on understanding how to easily and ethically attract clients in the digital age. This presentation will navigate viewers through the purpose of marketing and introduce four key concepts that form the foundation of successful digital marketing strategies. By the end of the program, participants will be equipped with the knowledge and tools to strategically navigate digital marketing, fostering an ethical and effective approach to client attraction in the evolving landscape of the legal profession.


Learning Objectives:

1. Grasp the significance of four crucial concepts: Persona, Advertising Tone, Client Journey Map, and Digital Spaces
2. Examine ethical considerations in digital marketing, referencing ABA Rules of Professional Responsibility
3. Analyze real-life examples of legal advertisements to distinguish between ethical and unethical practices
4. Gain insights into identifying digital spaces worthy of time and resources to attract ideal clients